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"Technology is everything that wasn't around when you were born."
- Alan Kay

The beginning: Chatbots and auto funnels are considered the next best thing since the advent of the internet. Those who use messenger marketing in business already know about their advantages, opportunities, and tremendous potential. A fundamental article and presentation from OUTSTAND. In the long run, there is nothing more effective than messenger marketing. Chatbots and email newsletters rank among the top business tools, thanks to their vast audience reach, high read rates for personalized messages, and the potential for automation across many processes. The most crucial factor influencing the effectiveness of messenger marketing in the long run is its cumulative effect. Hence, when it comes to long-term business success, there's simply nothing more effective than messenger marketing.

The demand for messenger marketing among business clients is on the rise for several reasons:

1. Popular Messengers: Messengers have become an integral part of people's daily lives, actively used for communication, information search, and purchases. It's essential for businesses to be where their potential customers are.
2. Communication Effectiveness: Businesses see messengers as an opportunity to improve communication with customers, quickly respond to inquiries, provide personalized service, and enhance user satisfaction.
3. Competitive Advantage: Utilizing messenger marketing helps companies stand out from competitors, improve audience engagement, and increase sales conversion.
4. Technological Capabilities: Advancements in messenger marketing technologies allow businesses to use various tools for managing advertising campaigns, analyzing results, and optimizing processes.

The conclusions are self-evident: brands actively developing messenger marketing in 2024 have a greater chance of success compared to those who do not. The numbers speak for themselves.

Messenger marketing solves a range of tasks for businesses:

1. Increasing customer engagement: Interacting with customers through messengers creates a more relaxed and convenient communication environment, which promotes increased engagement.
2. Improving customer service quality: Messengers allow for prompt responses to customer inquiries, issue resolution, and personalized recommendations, enhancing overall service quality.
3. Lead generation: Chatbots in messengers can assist in gathering information about potential customers, pre-qualifying leads, and stimulating purchases.
4. Increasing conversion: Providing users with ready-made commercial offers or the opportunity to make a purchase directly in the chat can significantly increase conversion rates.
5. Automating processes: Messengers enable the automation of many business processes, such as bookings, orders, payments, and more, enhancing operational efficiency and saving time and resources for the company.

2024 Trends in Chatbots and Newsletters: Take a look at statistics based on research, which provides valuable insights into the trends in the messenger marketing industry. Businesses need to utilize this data for successful implementation of virtual assistants:

According to forecasts, by 2024, 75-90% of requests will be processed by bots (CNBC).

The largest industries profiting from messenger marketing are real estate, travel, education, healthcare, and finance. (ServiceBell).

Chatbots and newsletters can save up to 50% of customer support expenses (Invespcro.com).

The messenger marketing ecosystem is rapidly expanding, and to achieve tangible results, it's essential to follow trends. Key trends of the current year include brand performance, gamification, automation of communications, Web Apps, digitization, and result analytics.

Summary:
The article has turned out to be comprehensive, and we hope it's useful for you. Let's summarize:

• The key tool for Social Media Marketing strategy in 2024 is messenger marketing.

• Establish a goal-oriented system in your strategy, and then utilize messenger marketing to achieve them.

• Study trends and adopt the experiences of other companies.

• In messengers, implement new approaches, gamification, and web applications (Web App).

• Digitize the results.

From web development to content generation, press coverage to social media management, we've got every aspect covered. If you're ready to elevate your business's online presence and optimize your operations, contact OUTSTAND today!