Weekend BBQ

Weekend BBQ is a local restaurant specializing in Arabic cuisine. The project stands out due to its unique signature recipes, high-quality seafood, and reasonable average check. Premium seafood is used in the preparation of dishes, stored using an exclusive technology to consistently preserve the flavor.

What has been done?

Defined Goals and Objectives

The primary goal of the project is to increase orders through the restaurant's own delivery service without relying on third-party aggregators. Essentially, a new sales channel needs to be established from scratch. In line with this main goal, the following tasks were outlined:

• Develop and implement a new promotion system.

• Build a sales funnel from audience engagement to direct sales.

• Set up an Instagram account and manage content production.

• Guide the Instagram audience to a WhatsApp mailing list to enhance loyalty and drive sales.

Developed a New Visual Brand Concept

To enhance promotional effectiveness, the partner's social media needed to be made more "appetizing" and visually appealing.
This is crucial for food-related projects, as customers often make purchase decisions based on visual appeal.
Before the new approach, the social media feed primarily used a “tasty” color scheme with bright accents on the food products.

In food content, visuals play a defining role.

In terms of visuals, we looked at our competitors' findings and addressed any identified shortcomings during analysis.
Text elements were only used in contest or promotional posts to avoid distracting subscribers from viewing visuals.
We managed to streamline visual production by having the client replenish the photo bank, which we then utilized for Instagram posts.

Summary

For creating visually appealing content for F&B sectors, whether they are shops, restaurants, or delivery services, a comprehensive approach is necessary. This approach should:

• 1

  Implement an effective system for launching and developing new communities.

• 2

  Minimize the costs of managing multiple social media pages.

• 3

  Establish a unified style of design and communication across all pages.

• 4

  Allow for predicting results and scaling promotion.