Farmers Market

Farmers Market is the freshest organic produce from local farmers, fresh breads and baked goods, and premium diet-conscious foods.

What has been done?

Development of a Communication Strategy

A communication strategy addresses how to build interaction with the audience.
The communication strategy includes the following components:

• Big Idea — the main concept around which the entire brand content revolves.

• Tone of Voice — the brand's voice, how we communicate with the audience: emotionally or neutrally, formally or informally, complex or simple.

• Style Guide — instructions for preparing texts that take into account both the key meanings that the brand communicates to the audience and purely typographical nuances of post formatting. This is necessary to ensure that the brand's voice remains consistent even when there is a change in content managers.

Development of a Visual Strategy

A unified visual strategy enables the brand to become recognizable to its target audience.
In working with visuals, everything starts with the core idea. This involves studying competitors' methods, design codes of partners, and our own developments.
We based our visual idea on high-quality product photographs combined with minimalist graphic elements. This approach allows us to create a recognizable style that is pleasant to perceive.

Summary

Creating visually appealing content is paramount for enhancing brand visibility and establishing a strong presence in the market. To achieve this, we have developed a comprehensive visual strategy that encompasses various elements crucial for brand recognition.

We initiated the process by crafting a full brand book, which includes the logotype, fonts, and tone of voice. This brand book serves as a guiding framework for maintaining consistency across all visual and verbal communications, ensuring that every interaction with the audience reflects the brand's identity and values.

In addition to the brand book, we have devised a robust marketing strategy tailored specifically to the project's objectives. This strategy outlines the approach to be taken in leveraging the visual elements effectively to engage the target audience, drive brand awareness, and ultimately achieve business goals.

By integrating visually appealing content with a well-defined brand identity and strategic marketing initiatives, we are poised to elevate the brand's visibility and leave a lasting impression on consumers.