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Crafting a Brand Marketing Strategy for Instagram in 2024

How to Build Sales on Instagram: The best strategy involves a synthesis of brand and performance marketing, a approach we call brand performance. On one hand, it addresses communicative tasks: increasing reach, enhancing audience loyalty and engagement. On the other hand, it converts reach into inquiries and sales.

What is Brand Marketing?

Before delving into brand marketing, let's grasp the concept of branding first. Essentially, branding involves how a business communicates its identity, distinct features, and values to the world, shaping consumer expectations.

While branding and marketing are closely related, they're distinct concepts. Marketing encompasses various strategies like content marketing, paid ads, and influencer marketing, which may change over time. Conversely, branding tends to remain consistent unless undergoing a rebrand.

Branding and marketing are intertwined because the brand you've established becomes a crucial marketing asset. Whether creating Facebook ads or driving traffic through YouTube videos, your brand plays a significant role in these strategies.

This brings us to brand marketing. It involves leveraging the brand to market the business and its products specifically. It's a long-term strategy aimed at strengthening the brand across multiple channels, such as influencer marketing, paid ads, or video campaigns, and plays a vital role in the overall marketing strategy.

How to Create a Brand Marketing Strategy?

1. Increasing customer engagement: Interacting with customers through messengers creates a more relaxed and convenient communication environment, which promotes increased engagement.
2. Improving customer service quality: Messengers allow for prompt responses to customer inquiries, issue resolution, and personalized recommendations, enhancing overall service quality.
3. Lead generation: Chatbots in messengers can assist in gathering information about potential customers, pre-qualifying leads, and stimulating purchases.
4. Increasing conversion: Providing users with ready-made commercial offers or the opportunity to make a purchase directly in the chat can significantly increase conversion rates.
5. Automating processes: Messengers enable the automation of many business processes, such as bookings, orders, payments, and more, enhancing operational efficiency and saving time and resources for the company.

2024 Trends in Chatbots and Newsletters: Take a look at statistics based on research, which provides valuable insights into the trends in the messenger marketing industry. Businesses need to utilize this data for successful implementation of virtual assistants:

According to forecasts, by 2024, 75-90% of requests will be processed by bots (CNBC).

The largest industries profiting from messenger marketing are real estate, travel, education, healthcare, and finance. (ServiceBell).

Chatbots and newsletters can save up to 50% of customer support expenses (Invespcro.com).

The messenger marketing ecosystem is rapidly expanding, and to achieve tangible results, it's essential to follow trends. Key trends of the current year include brand performance, gamification, automation of communications, Web Apps, digitization, and result analytics.

Summary:
The article has turned out to be comprehensive, and we hope it's useful for you. Let's summarize:

• The key tool for Social Media Marketing strategy in 2024 is messenger marketing.

• Establish a goal-oriented system in your strategy, and then utilize messenger marketing to achieve them.

• Study trends and adopt the experiences of other companies.

• In messengers, implement new approaches, gamification, and web applications (Web App).

• Digitize the results.

From web development to content generation, press coverage to social media management, we've got every aspect covered. If you're ready to elevate your business's online presence and optimize your operations, contact OUTSTAND today!